Rebranding the sign of taste...
Asha's is a 40 year old brand from Bahrain, UAE. They have been in the business of Indian sweets and snacks.
It started as a sweet shop that was initially known as "Sweet Mart" with the tagline "Sign of Taste". Later they grew to add a quick service Indian restaurant called Asha's. To appeal to the younger generation today and promote Indian food in a modern and contemporary manner, Asha's wanted to revamp their identity and look.
We have given Asha's a brand new look while maintaing the chef signifying sign of taste to retain the legacy that the brand holds.
We also redesigned their menu card which serves the purpose of both take away and sit down dining menu. The menu card has a fun fast food feel to ensure the brand connects with the correct target group and makes it attractive for the youth.